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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
400 ratings and 211 comments received in the last 90 days.
13 May 2025
Totally satisfied Alex went above and beyond so that I could obtain my dream car
08 May 2025
Richard was a great contact
08 May 2025
Thorough explanation of everything
28 April 2025
As my second BMW was coming to the end of the four year contract I had discussions the options with the Chris Ratcliffe regarding a new car on a new contract, Chris could not have been more helpful. The delivery and hand over went smoothly.
27 April 2025
This is my 6th new BMW. Great service as always!
25 April 2025
See above
24 April 2025
Seamless process from start to finish.
20 April 2025
Simon Hockin at Farnborough BMW was very helpful and not pushy at all, he informed and updated us constantly on the progress of our car. Handover was efficient.
18 April 2025
Staff were all helpful, handover was very smooth.
11 April 2025
Very helpful salesman who was not pushy in forcing a sale.
08 April 2025
Again Chris went the extra mile to support us with the handover especially as we were running late.
06 April 2025
Richard Thorne was brilliant and Louis Church very helpful.
06 April 2025
Made very welcome and very very helpful with excellent knowledge of the products. We were looking for a replacement for our mini countryman phev.
05 April 2025
I'm not a fan of any car sales experience, but Nick got the balance right. Kept us up to date well on delivery timescales.
04 April 2025
We were looking at new and used cars in the parking lot when Alex Nelson came out to greet us. Alex guided us through the entire process of selecting the car and its financing. Provided lots of follow up information. Handover was made very special.
04 April 2025
Group 1 BMW Farnborough were fantastic from start to finish, they remained patient with my needs and desires and found the perfect car
03 April 2025
Sales guy was great, I received a great reception as always. The final delivery was marred slighy due to quality contro issues. There were a few imperfections on the bonnet and overall cleaning finish wasn't 100% but acceptable
02 April 2025
Richard Thorne (Snr Sales Exec) was incredibly patient with all questions, walked us through the car set up and maintained good humour with my wife at all times. He was also very prompt responding to mails and made the whole experience enjoyable.
01 April 2025
Professional and prompt
29 March 2025
Richard Thorne was magnificent but I had an issue with Gary Laird who was not helpful the first time I spoke to him but he did eventually help me. Richard Thorne was probably the best BMW salesperson I have ever dealt with in 30 years, very helpful
29 March 2025
Perfect experience, everyone was fantastic
28 March 2025
Fast and efficient
26 March 2025
Great service
23 March 2025
Great car with all the specifications I wanted and a lovely colour combination found from group 1 stick of new cars
21 March 2025
I was looked after by Matthew Gilbert and he was splendid on every aspect of the purchase!
18 March 2025
Really excellent service throughout the purchaing process. I was kept up to date with developments and had exactly the right level of contact... not too much and not too little.
17 March 2025
Car was made and delivered in the specified timeframe without any issues
17 March 2025
Alex worked with me throughout the process answering all my questions, showing me the product not too pushy.
12 March 2025
Nick provided outstanding service during my BMW purchase and handover. His expertise, attention to detail, and friendly approach made the process seamless and enjoyable. He went above and beyond to ensure everything was perfect-highly recommended!
05 June 2025
Service from start to finish is excellent. Finn dealt with the MOT service on this most recent occasion and was polite, professional and efficient
04 June 2025
We are long-standing customers of Group 1 Farnborough and have always received excellent service. The service facility at Ash Vale is outstanding... the management reflects great credit on BMW.
04 June 2025
Everything was smooth for me.
03 June 2025
I was dealt with politeness, the quality of work was good and the matter was dealt speedily.
03 June 2025
car is fixed :)
03 June 2025
The Repair was completed on the day.
03 June 2025
Service attention apart, BMW Ash Vale had refused my claim under warranty for degradation of a sub frame. The reasons relayed to me by BMW Ash Vale and Warrant team, conflict and neither are consistent or covered by the wording of the warranty T&Cs.
02 June 2025
My service advisor Louis Denton provided an excellent customer service, with timely updates and great advice.
02 June 2025
I had no issues
01 June 2025
I am completely satisfied with the BMW service experience at Group 1 Farnborough. Charlotte Hyde was my service advisor, and I received fantastic, very professional, and polite customer service.
01 June 2025
The service manager was excellent and kept me advised at all times.
01 June 2025
Refer to previous answer.
01 June 2025
.
28 May 2025
Steve was helpful, answered my questions and the car was cleaned before handing back to me. Everything was quick and smooth.
28 May 2025
As already stated above. Many thanks to all.
28 May 2025
Service counter not updated correctly is annoying.
28 May 2025
Perfect experience from start to end of service from Louis Denton .
28 May 2025
The service team kept me updated through out
28 May 2025
Exceptional customer experience
28 May 2025
Complimentary clean did not take place despite being offered
27 May 2025
Same as above
27 May 2025
They doing great service good stuff especially Fin he was very helpful , everything on time Great,,,,
26 May 2025
As above
26 May 2025
Ease of drop off and pick up and full explanation of works done
26 May 2025
Scheduling of work booked in could be improved when car is dropped off to complete a 4 hour job to be told to collect car 10 mins before it closes is not ideal. Requested not to have car washed & cleaned common sense to shake mats is not hard ?
25 May 2025
As mentioned above, plus it's so good to have the car cleaned -- such a positive perk!
25 May 2025
Quite expensive, but otherwise very good
25 May 2025
Same as before
24 May 2025
The only negative was that the car was dirtier when I collected it than when I dropped it off, and it hadn't been cleaned (vaced) inside. Otherwise everything was superb, as were the people I dealt with.
21 May 2025
Service went smoothly - price was 'as quoted' and two separate requests were followed.
20 May 2025
Charlie was very friendly and attentive - a real pleasure to deal with.
19 May 2025
As above. If you plan to have a large cadre of customer service staff, then you need to make sure that things don't fall through the cracks
18 May 2025
Excellent service
18 May 2025
Service team were responsive and friendly. However, on this visit my car was returned with grills grazed and scratched, were I would suggest the technician did not protect the car whilst leaning into the engine bay. Working with the team to resolve
18 May 2025
All good
18 May 2025
Smooth process from beginning to end
18 May 2025
Would have given 5 stars, but was told that the brake service was 1hr 30 mins but took 2hours 5mins
17 May 2025
Being kept updated
17 May 2025
Well looked after whilst we waited, work finished quickly. Despite clearly stating the car shouldnt be washed, somebody took an already clean car and
17 May 2025
The work was completed within the estimated timeframe, minimising disruption for me
15 May 2025
Can't fault the customer care and service they gave
14 May 2025
Personal support
14 May 2025
Told my wipers were split and needed replacing. Checked on form that said worn or split. Checked wipers and they were not split and not really worn.
14 May 2025
Keeping me updated, professional service, with a video explaining the health of the car.
14 May 2025
See above plus thorough debriefing by technician at pick up.
14 May 2025
Had car MOT'd, all went smoothly
14 May 2025
From booking in to collecting the car everyone was well done ybt the whole team Thank you
13 May 2025
Reasons as above - everybody was very polite and efficient
13 May 2025
Very pleased with the moment from arrival to collection.
13 May 2025
Service was carried out as expected and the technician David Mills is an unbelievably talented individual. Charlie my service advisor is a true inspiration to her colleagues and management. She is number 1 for me and my servicing needs
13 May 2025
Can't think of anything the service guys could've done better
13 May 2025
The service guy was honest and informative about the service. Easy to talk with.
09 May 2025
As above
09 May 2025
Relatively satisfied. 1 less star for few niggles I had to face.
09 May 2025
good
08 May 2025
From the start to the end this process was smooth and simple, Phoebe was absolutely brilliant and Brooklyn who carried out the work. Attention to detail, clear and concise explanations, from all the staff. Appreciate you all.
08 May 2025
Happy with everything
05 May 2025
Very happy with customer service at Group 1. Check in of vehicle was efficient and work was done quickly
02 May 2025
Kept informed and highlighted any outstanding issues
30 April 2025
As above
29 April 2025
As stated before all good but cost was expensive
29 April 2025
very easy no complaints
29 April 2025
The service was excellent. Chris was very easy to talk to and helpful.
29 April 2025
Did what requested
28 April 2025
Professional
28 April 2025
Friendly and helpful staff. Booked in fine, did the work, got a clean car back. Very good
27 April 2025
Vehicle was in for safety recall so somewhat satisfied that was undertaken promptly and professionally.
27 April 2025
All was done on time and to a high standard
27 April 2025
As usual it was a great experience. Charlie was brilliant, looked after everything and kept me informed. All the work was completed well within the agreed timescale.
26 April 2025
Regrettably my car had to be kept for further day. I understand the reasons, but obviously it caused inconvenience.
25 April 2025
excellent
23 April 2025
I booked a running in service and you did a running in service. Nothing exceptional and nothing bad. You did what I expected.
23 April 2025
I feel my concerns have been dismissed regarding the intermittent technical issue I have had since purchasing the car
22 April 2025
A map update was supposed to be performed and it wasn't done. I was told I would be called to rebook and I didn't get a call. It is very inconvenient to have to get the car back there again just for a map update.
21 April 2025
Great customer service, fully updated throughout the day.
21 April 2025
The experience I would expect from a prestige car brand
21 April 2025
Friendly knowledgeable staff
20 April 2025
Very efficient
20 April 2025
Because I was very satisfied.
20 April 2025
Efficient.
19 April 2025
Very good service
19 April 2025
Staff kept on updating me on the progress of my car
18 April 2025
Always enjoyed the service, but Charlie makes my life so much easier so I can't ask for someone better to deal with.
18 April 2025
Very helpful and friendly
17 April 2025
It's exactly what I'd expect, and as I say above, because its a fiendly, and efficient service, with regular updates before, during and after.
17 April 2025
Finley dent is an asset to the company so welcoming and professional. He kept me informed throughout the repair and explained everything to me on collection.
17 April 2025
Person looking after us was courteous helpful and knowledgeable
16 April 2025
Ease of booking. Jordan was very helpful.
16 April 2025
It feels like a premium experience.
16 April 2025
Extremely happy. Regarding the Health Check. Since my previous visits to the centre experiencing unreliable comments after the checks were made! I have to say how impressed i was this time how thorough and unhurried your latest video was.
15 April 2025
Great attitude and detail reporting
15 April 2025
Asked to have a clunking noise checked during MOT - wasn't really looked at.
15 April 2025
Not many places to park, but cant do much about no parking
15 April 2025
As always friendly staff who are extremely competent in their job and give excellent service with knowledge.
14 April 2025
Good place
14 April 2025
Finn was super efficient, called me when my car was going in for the work and again when it was complete. My car was cleaned and hoovered and ready for me to collect
14 April 2025
Very satisfied. Kept informed with the progress and when the work was complete.
13 April 2025
We were extremely happy with our service with BMW. Fin greeted us when we collected the car and he was very polite, professional and friendly 10 out of 10.
13 April 2025
There were some delays due to some accidental damage being caused to my radiator when technicians undertook the work, but communication was good and all was rectified
12 April 2025
Undertaken with complete satisfaction, endorsed by excellent front of house service
12 April 2025
Great service and communication
10 April 2025
The car was returned washed and valeted
10 April 2025
Very satisfied
10 April 2025
The issue is unresolved
09 April 2025
BMW, excellent service department, friendly staff always updating you and making you feel relaxed. Having my M2 well serviced and ready to go.
08 April 2025
Very good maintenance service.
08 April 2025
They kept me in touch with what was going on.
08 April 2025
No issues or delays. Information was communicated clearly and efficiently.
08 April 2025
It was fine. Louis was helpful. The manager ( in a suit) was a little bit spiky when I told him I was getting a message by email to say I needed a service etc when the car was already booked in.
07 April 2025
Well looked after by Lewis
07 April 2025
I had been booked for Brake Recall so I took the car in at 8am. I received a call at 5pm to say the car was ready. I returned to collect the car and the agent told me that they didn't do the Brake Recall as it wasn't required. I wondered why all day.
07 April 2025
I didn't get my health check until I collected the car, at which point I was given a Red advisory for a missing bracket holding on the back-box of my exhaust. I was really annoyed by this, I spent the next week trying to get it fixed when it was a t
07 April 2025
Trying to sell diagnostics all the time. Did not complete required service items on request. Failed to inform any costs and next actions required. More interested in just taking money.
07 April 2025
Professional
05 April 2025
Found the video a little difficult to understand what the technician was saying
05 April 2025
It's always very good service at Ash BMW
04 April 2025
Jordan kept me updated about my vehicle throughout the process. On returning my vehicle he took the time to talk me through everything.
04 April 2025
Faultless experience with great efficiency
03 April 2025
Always a great service from Group 1
03 April 2025
I was very satisfied with my service experience from check in to collection, all ran smoothly and effortless with an update given during the day. On collection I was made aware of items that would need attention in the future
02 April 2025
Good communication, fast and efficient service. Friendly and helpful staff
02 April 2025
EASY TO DEAL WITH, POLITE
02 April 2025
Perfect ??
02 April 2025
Car cleaning was exceptional
01 April 2025
Good communication, friendly staff
01 April 2025
Car washes well
01 April 2025
Friendly, efficient and excellent customer service. Issue with the a/c testing equipment which delayed pick up but completely workable solution offered immediately. Couldn't ask for more.
31 March 2025
As above. Also, the person at the reception desk was also polite, clear and courteous. I addition the technician who examined my vehicle provided a video clip of the car's health check. I think this was a fantastic visual aid for me.
31 March 2025
Accurate estimated time of completion. Video based diagnosis
31 March 2025
Helpful and courteous service.
31 March 2025
Done what I asked for
31 March 2025
.
31 March 2025
Good service but cost too expensive
31 March 2025
Polite, cheerful staff; good communication, explaining details of job and advising what needed doing and when.
30 March 2025
Good service and communication
30 March 2025
Great service
29 March 2025
Competitive prices
29 March 2025
Informed of progress
29 March 2025
From the sales team to after sales team you always get the same smile and helpful person supporting you. As if you are their only customer.
29 March 2025
The booking in for the transmission was the only let down. We eventually got their and when we rang back to change the date you had a cancellation too for Monday 31st March and we could get it done quicker.
29 March 2025
Louis the Service Assistant who looked after us was very good and supported us throughout. He was very courteous and professional in his communication with us. The car was presented back to us in a very good condition.
28 March 2025
Car had a recall for a software upgrade and it took more than 24 hours to complete..dont understand why you need the car for so long for a job so small !
28 March 2025
I would like to highlight the very high quality service delivered by Charlie - the Service Advisor who looked after me. She was friendly, customer focus, technically strong and very professional throughout. Thank you Charlie!
27 March 2025
Always friendly and helpful
27 March 2025
Work carried out to high standard and well within time estimated. Great customer service.
27 March 2025
The centre customer service was professional and informative. It was a nice environment to wait for my Mums car. Her car had a free health check and was washed which she was pleased about.
26 March 2025
Jordan was excellent delivering a personal professional service
26 March 2025
Very helpful and accommodating team.
25 March 2025
Unfortunately my tyre was ordered and on the day I arrived, it was the incorrect type. I had to leave and come back which was a little inconvenient
24 March 2025
After I fixed the problem myself, the retest of MOT was done fairly quick.
24 March 2025
All issues resolved and quickly
24 March 2025
Stephen Parker was clear and concise on the telephone both before and after the MOT.
24 March 2025
Car not fixed - charging issue still apparent Car scratched during works
24 March 2025
Car only went in for a service but the experience was easy and painless, they also cleaned my car inside and out which was nice.
24 March 2025
I've not had a reason to use them in anger, the car has been reliable thus far but for a recall and a health check they've been pretty good. Interestingly some yellow and red on the previous healthcheck have become green, but that was more detailed
24 March 2025
I could park easily, was greeted by a receptionist who knew my name sat and had a coffee and before I knew it my car was serviced, washed and outside.
23 March 2025
I am kept informed, and am given the contact details of my service adviser if required.
23 March 2025
have to bring car back for a follow up
21 March 2025
Fair mid way
21 March 2025
Friendly service but poor attention to detail.
21 March 2025
Would have given 5 by they said they'd clean the car but didn't
20 March 2025
Very quick service and good feedback on service and what they found. I didn't feel like they were trying to get more money out of me which is what can happen sometimes.
20 March 2025
I have given this answer cause they are good with the services plus I have had my cleaned everytime I wouldn't change my mind in the future on getting a new car again
19 March 2025
I received excellent treatment from Phoebe Prince. The problem was investigated thoroughly and resolved.
19 March 2025
The car was dropped off at 8:10 but was put on the ramp at 12:00pm. With your agent coming back to me at 15:00pm explaining the issues without a solution in place. I had to chase him again , at 15:40 but with no optimal solution in place
19 March 2025
Louis was excellent.
19 March 2025
Nice and easy.
18 March 2025
Good service, hire car sorted for me.
17 March 2025
Excellent service
16 March 2025
Poor start to the visit, but then the service was excellent.
16 March 2025
Since service Battery is using excess charge No one has touched base regarding the DAB problem I reported previously
16 March 2025
Kept in the loop when fault found and discussed means / options for the fix
16 March 2025
My fault was rectified
16 March 2025
Mainly because of the excellent service offered by Louis! He went above and betond to ensure that my car was fixed, passed the MOT and ready for me to use the next day for a business trip!
15 March 2025
Good customer service
15 March 2025
As above
15 March 2025
Service was conducted quickly, price of tyres offered were overpriced. Opted to by else where for over £100 cheaper.
14 March 2025
Always good service friendly staff
13 March 2025
Please see above comment
12 March 2025
Customer service was great
12 March 2025
Can't fault the customer service
16 May 2025
Chris as usual was polite, professional and efficient.