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OUR CUSTOMER REVIEWS
SALES
4.5SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
298 ratings and 206 comments received in the last 90 days.
03 June 2026
David Seal, Sales Exec was efficient, knowledgeable and very professional. He worked quickly to get me on the road in my new BMW.
02 June 2026
Second to none customer service and efficiency. Best dealership I've ever dealt with and will 100% be recommending
29 May 2026
Professional, attentive and knowledgable staff who couldn't have been more helpful throughout the whole process, particularly Alex Beresford-Ward and Marc Pender. Any queries or issues dealt with immediately and fully, fantastic service, thanks!
27 May 2026
Great customer service all round
27 May 2026
Nick listens to what I am looking for and I felt supported throughout the process
23 May 2026
I was extremely satisfied with my purchase experience. David Seale was my salesman and made it extremely easy and possible to get the car I've wanted.
22 May 2026
Richard made the whole experience pleasant, stress free, and super efficient.
18 May 2026
Ordered car in September at the dealer, they closed had to find out for myself what was going on. Very little, if any updates throughout the whole process, culminating in the wrong spec car being delivered ... shambles throughout. compromised on car
14 May 2026
Simon was extremely helpful, time efficient and went above and beyond in making the whole experience a breeze. Really appreciate everything he did from start to finish!
13 May 2026
David was very helpful and went above and beyond for me so I was able to buy my dream car.
07 May 2026
It was delayed and delayed from early Feb until very end April.
05 May 2026
Great service and easy process. Salesman sourced me a car in production that matched my requirements which meant I was only waiting a short while. Kept informed on updates and sorting most of the paperwork meant a relaxed collection day.
03 May 2026
The team couldn't do enough to make the day special from reveal to everything before and afterwards.
03 May 2026
Excellent customer care, smooth process and pragmatic approach.
02 May 2026
Fantastic service from George in sales and a great deal too
01 May 2026
Great service, Would of preferred more early feed back and updates .between purchase and delivery
26 April 2026
We were provided with fantastic assistance and support by Nicholas Dempsey, as he always does.
25 April 2026
Group 1 farnborough is so much better now it's been refurbed and the centre is a really nice place to be with plenty of refreshments. Really enjoyable experience.
17 April 2026
Replacing my M135i with the latest model only needed the differences and emphasised with the Sales Executive. Many were not pointed out so disappointed. The process of buying the car was a complete faff and a palaver. Hence the overall rating.
15 April 2026
Another great experience! Well-looked after from the moment of arrival to the moment of departure - absolutely outstanding, and a huge 'thank you' to the whole team.
13 April 2026
6th car delivered by Nick Dempsey, excellent service as normal.
10 April 2026
I was told 40 minutes before collection that my brand new BMW M2 had damage to the front bumper. I was promised a repair to a 'new standard'. The repair was conducted to a very poor standard and the redress process was very drawn out - very poor.
05 April 2026
Answered all my questions
04 April 2026
Excellent all-round service.
02 April 2026
Jack and George were super helpful, spent a lot of time with us and were excellent ambassadors for BMW
01 April 2026
As always, Nick Dempsey was outstanding. Invited me in for the BMW weekend at the end of Feb; arranged the deal and then kept me informed of progress. Great handover last Friday including sorting tracker install etc. excellent service.
27 March 2026
I recently purchased a car from BMW Group 1 Farnborough and had a fantastic experience thanks to George Brown. From start to finish, George was incredibly professional, knowledgeable.
25 March 2026
Nicholas made it an absolute pleasure dealing with Group 1. He made it simple and effortless. He made me feel valued as a customer and that I had made the right choice in car. Thank you!
24 March 2026
Simon H was amazing. Very helpful and knowledgeable. He helped me find the best car for my budget and I walked away with a car with more features than I thought I could get for the money.
24 March 2026
Alex was very efficient and helpful in choosing my car.
17 March 2026
Great service. Alex Nelson was communicative, knowledgeable and approachable
16 March 2026
Sales team really worked hard to deliver despite a couple of challenges. For me it's how you deal with issues
06 June 2026
Great place to visit
06 June 2026
Easy visit kept up to date during service
06 June 2026
Good job of servcie, engine runs better. Advisor good but answering of phone not great oftern had to call back. I like the fact that i was told when my vehicel entered the servcie bay. But was not told i car had passed the MOT until i picked it up
05 June 2026
Arrived on time, first visit as Hindhead had closed. Parking terrible, at one point considered not bothering. No contact when the vehicle was finished. Invoice different to phone contact and at check in. Was corrected. Engine level not at maximum.
04 June 2026
I was well looked after while with you. Your staff kept me well informed. This may sound corny but I was made to feel an important customer.
04 June 2026
The service was good, but the mileage was entered incorrectly on the vehicle's iDrive system, and
04 June 2026
Great service from both staff members that I met.
04 June 2026
Welcome, explanation and time it took was less than expected
03 June 2026
Brilliant service for a free recall! The team was so friendly and helpful. They went above and beyond by doing a free physical check and even completely washed the car inside and out. Exceptional premium care. Thank you!
03 June 2026
Collection waiting time was excessive. Damage to vehicle when car returned. Still waiting for response regarding this after reporting the issue on Friday.
03 June 2026
Communication was excellent
03 June 2026
When booking the Annual Service I was not informed that the Service Centre would be keeping the car all day long, despite the availability of a "while you wait option". This wasted a considerable amount of time.
02 June 2026
Car wasn't valeted as requested.
01 June 2026
service fully completed and below budged quote
31 May 2026
Great service from the team and very well looked after
31 May 2026
Price was as quoted
31 May 2026
Did what was expected
29 May 2026
Dear BMW I was contacted about the satisfaction of the service on my car The service was carried there was one point I requested to be looked at and I was told that I will receive a link to take a picture and I am still waiting to receive the link
29 May 2026
I was not impressed being put in a 2 door mini as a courtesy car, I have an X1 5 door. The site is far too small for the amount of vehicles, my car was given back to me with damage. The advisor also saw the scratch, took a photo and not got back to m
29 May 2026
sales guy was responsvive and helfpul
28 May 2026
Was updated by Chris,whilst you had the car for 4days
28 May 2026
My car was in for a starter motor recall only to find out you had no starter motors!! You made no effort to phone me the day before to advise me and checked in normally but no mention of the issue. I should have been advised of this prior to my visit
27 May 2026
Service people unaware the car had 5 years service prepaid
27 May 2026
Headlining came in to be re-felted and to stop it squeeking following the last attempt at this repair which left the headlining not secured back in place. It is now squeaking more than ever. I am not sure it was re-felted or indeed much time spent
27 May 2026
Great service
27 May 2026
Very efficient customer service and workmanship on car services and repairs.
27 May 2026
Good communication
27 May 2026
I left the car with 40 miles in the tank and on collection there was only 6!
27 May 2026
Excellent administration and welcome, flexibility in dealing with my vehicle.
27 May 2026
Repair done. Good service received
27 May 2026
Good communication and a nice welcome on arrival. Most importantly transparent on prices and work required.
27 May 2026
Work carried out to my satisfation.. Outsanding problem very well explained as to the work needed...Sadly having to wait a long time for the problem to be fixed..
27 May 2026
Overall, I was very satisfied with the Centre during the service experience. The team were attentive, the environment was well-maintained, and the process felt smooth and well-organised from start to finish. The standard of care and professionalism w
27 May 2026
Excellent job
27 May 2026
I am going to need to take the 3 series back to get the tyre icon sorted
27 May 2026
Good staff
27 May 2026
I put the car in to resolve two warranty issues. The one for the dashcam which was most important was resolved so thank you but the other one for the remote boot opening device wasn't repaired and the fault still exists.
27 May 2026
Unfortunately after 3 days in the service centre the work is not complete and the problem is still not fully understood. I was lied to about parts being ordered to complete the Job. The parts are now on order and I will have to return for a 4th day.
24 May 2026
On time, friendly and efficient
24 May 2026
I originally went to showroom by mistake. Was dealt with by a lovely lady called Cassandra. Who helped me. She is a credit to your business. Wonderful employee. I dealt with Steve at the service department and he was wonderful to deal with
23 May 2026
Very good service
22 May 2026
it was very easy to get checked in as i was waiting for my car in the show room.
20 May 2026
Good friendly and efficient service
20 May 2026
Completed with repairs on the same day
19 May 2026
The repair took longer than expected. I booked for engine light issue, mot and wheel alignment. I was told to bring the car early but it was only taken in late in the afternoon. And stayed to repair for nearly 2 weeks
19 May 2026
Great service
18 May 2026
Further to travel (was BMW Hindhead) and didn't like the 'advice' about customer survey
18 May 2026
Waited 30 mins in reception, before someone came to hand back my car. After I arrived, other customers arriving after me were being served. This is the 2nd time this has happen. 17:30 pickup is manic. Why can't they stagger pickup times. I asked 3pm
18 May 2026
The Farnborough centre is too busy and far too small for the amount of customers you are dealing with...Closing your Hindhead dealership is a great error !!
18 May 2026
Excellent service from the date the service was booked to the actual booking.
17 May 2026
Brad's always top class.
16 May 2026
Everyone was professional and provided a good level of service
16 May 2026
BMW M3, first big service. Couldn't be bothered to put washer fluid in the car and yet 500 quid for oil only plus labour.
16 May 2026
My car has a fault due to a design issue. This has been confirmed by my BMW garage. I have been waiting over week for someone to call me back- I've chased this call 3 times now but still no one has come back to me. I would expect better service
15 May 2026
Quick turnaround
15 May 2026
Everything was done as expected, very professional. Was informed every step of the way.
15 May 2026
Brad was extremely attentive and explained everything well. He kept me up to date regularly with costs and progress.
15 May 2026
Still waiting for the manager to call me.
14 May 2026
Wrongly advised about tyre policy claim.
13 May 2026
All work carried out successfully and on time
12 May 2026
Fast servicing time, cost lower than quoted, good staff communications.
12 May 2026
There was a delay in getting the right part which was not the service advisor's fault otherwise I would've given the full five stars.
11 May 2026
Great communication from my service technician
11 May 2026
Fast customer service and good value for money
08 May 2026
Mostly good, but the car was held for a second day which was not planned and was inconvenient.
07 May 2026
Excellent services
06 May 2026
The communication on the part of the 'account manager' who dealt with me throughout was clear, concise, straightforward and updated me daily. Thank you Josh for that service. I was only really dissatisfied with the exorbitant price of potential part
06 May 2026
Very polite and professional, especially Shaun
06 May 2026
Efficient and well communicated.
05 May 2026
Five hours to service an electric car.
04 May 2026
My drivetrain warning was promptly diagnosed and repaired while liaising with RAC for warranty claim. Couldn't ask for better experience. Everything went smoothly.
03 May 2026
I requested full services,MOT and new battery replacement during the booking,,on the day of the booking,I 'd a call regarding the MOT not due till Agu,I told the person,I wanted bring forward,don't worry about the remaining months,but they didn't do
03 May 2026
Issue was diagnosed and repaired promptly
03 May 2026
Did what they said they would do. And my service advisor was very good despite only 2 weeks in the role!
03 May 2026
Very impressed with the reception process kept up to date with everything going on.
03 May 2026
Friendly, helpful staff, prompt service
02 May 2026
Incorrect part ordered. Scratch on body where mirror was replaced
01 May 2026
Overall impressed with service and communication, all staff pleasure to deal with.
30 April 2026
Always helpful and on point.
29 April 2026
Lots of support finding a car to buy. Good updates throughout.
28 April 2026
Extremely happy with the quality way I was looked after by Brad (Service Advisor) and the work carried on my car.
28 April 2026
Friendly, professional and welcoming staff.
28 April 2026
Aside from a phone call the day before telling me that there would be no courtesy car. This was rectified and I was looked after very well on the day.
27 April 2026
My appointment was delayed a week due to some confusion at the central booking office. The complimentary clean was very poor.
27 April 2026
I was disappointed that the car failed the MOT due to a tear in the front offside tyre. However I did ask for the coolant to be checked only to find that the coolant warning light came on again as I drove away.
26 April 2026
Great comms, very friendly and accommodating.
26 April 2026
The test drive was very short, and the car's features were not explained to us. I have had to spent a lot of time, mainly with ChatGPT (because the online manual is not very explanatory) learning. I would also have chosen different options.
25 April 2026
Great service, no complaints at all.
24 April 2026
Car booked in very quickly. Courtesy call when completed
22 April 2026
Poor communication, forgot my car needed an MOT. Gave me a pick up time and I had to wait 30 minutes in reception. Didn't wash or hoover my car as I asked for. First time using you very disappointing when spending over £500+
22 April 2026
The service from Josh was great, what was really disappointing was paying over £400 for a service and they asked did I want the car cleaned (yes) but it wasn't cleaned at all
22 April 2026
BMW Group 1 always provide excellent service. My compliments to the outstanding team... Manager Joel Russell and Service Advisors Bradley Barrett and Stephen Parker... thank you! Lucille Morris.
21 April 2026
Really polite and good customer service
21 April 2026
Friendly staff, clean, tidy and efficient. Waited while my car was looked at had plenty of places to sit and work while I waited.
20 April 2026
A very friendly atmosphere, very professional and always happy to help
20 April 2026
Kept me informed and carried out the work with no issues
20 April 2026
Process was easy to do of booking etc..
20 April 2026
The sales adviser, Chris G, was very helpful & he kept me informed of how things were progressing & when I could expect car to be ready
20 April 2026
I have emailed Stephen Parker twice now without a response. Quick to take money but no after sales at all.
20 April 2026
Superb service from the team in Ash Vale as always - greeted on arrival, speedy check-in, explanation of what's happening, video, on-time return and altho there was a query over the price, it was resolved quickly.
19 April 2026
Did everything expected.
19 April 2026
Very well looked after. Greeted at the reception, signed in and my courtesy car was ready to go
19 April 2026
Great staff very friendly
19 April 2026
Very polite and very helpful
19 April 2026
Met Joel, Service Manager. Persistent problem explained. He went out of his way to deal with the issue quickly. The issue was remedied in under 24 hours. His entire team were extremely professional and would highly recommend them.
16 April 2026
I was kept fully informed by the representative managing my service/repair. He was very polite and professional.
15 April 2026
The only issue was dropping off and picking up the car. Impossible access and parking facilities made things very difficult.
15 April 2026
Good
15 April 2026
Lack of satisfaction; waited for a part they needed to get. Booked later and was told they didn't need that part after all.
15 April 2026
As always an excellent service, all at BMW are a great team.
14 April 2026
Professional and friendly staff. Honest advice and fair prices.
13 April 2026
Everyone was very polite and helpful
13 April 2026
Because I was completely satisfied.
12 April 2026
Check in was so easy from the Start , done online . Quick and simple . No hassle .
12 April 2026
Punctual, polite and well explained.
09 April 2026
Friendly and professional service. Carried out the service as expected and returned the car on time and spotlessly clean. Of particular praise was Josh who worked hard and with a smile to resolve one of my queries.
08 April 2026
Miscommunication from when the car was booked in but resolution found and dealt with to my satisfaction by Josh
08 April 2026
no adverse issues encountered
08 April 2026
Booking was easy, car drop off straight forward. Update texts useful, video nice but unnecessary. Pick simple and everything explained Polite service by all involved
08 April 2026
Everything worked well expect ringing in to ask for an update. I tried four times..got cut off twice and had to wait for quite a while before I eventually got through to speak to someone. The telephone system needs improving and a far more personal
08 April 2026
excellent service. Thank you.
08 April 2026
Absolutely satisfied with the service from BMW. The team was efficient, transparent, and genuinely committed to delivering quality. From start to finish, everything was handled with care and professionalism. Couldn't ask for a better experience.
07 April 2026
Honestly great service from booking to completion thank you everyone was a pleasure to deal with you!
04 April 2026
Extremely satisfied with the centre, thanks to Richard Thorpe. After a poor experience elsewhere, he was professional, honest, and a pleasure to deal with. Clear communication, no pressure, and everything handled smoothly. A real credit to the team
02 April 2026
Easy booking, great customer service.
02 April 2026
Just a great service from start to finish
02 April 2026
Completely satisfied Chris who was helping me Was excellent very helpful with all my queries. Good asset to the team
02 April 2026
Everything went as planned . Staff kept me informed and were polite
01 April 2026
Very accommodating
01 April 2026
Efficient service & communication from staff verbally & electronically
01 April 2026
We arranged the date for the service and they explained what was scheduled to be done and provided a a full video of the inspection process
31 March 2026
Kept informed . Friendly . Quick fix . Helpful . Joshua was excellent
31 March 2026
My vehicle was the fist booked in that day for a recall for an air bag. I arrived to pick my vehicle up at 4.50 and was told it would be ready in 10 mins. I asked if it had been valeted and was told yes. I didn't come out till 18.00
31 March 2026
Communication is great as are the members of your team
30 March 2026
Polite and courteous as always, however there was a very long wait for the service to be completed.
30 March 2026
Very well looked after and while you wait service was on time
29 March 2026
Good service, pleasant, helpful staff.
29 March 2026
Not completely satisfied as I expected to be updated on progress on a brake service only, that I waited over 2 hours to complete.
29 March 2026
Simple to organise appointment. Problem resolved with car. Polite and helpful customer service.
29 March 2026
The mot went well and the car returned to me nice and clean.
28 March 2026
Easy to book service online, checked in prior to arrival. Kept up to date. Prompt and professional service as always.
28 March 2026
Everything was spot on
27 March 2026
I was very happy with the service at the BMW branch during my car's MOT. Throughout the testing process, I was kept informed of the progress, and all the staff I spoke to on the day were very helpful and courteous.
26 March 2026
I am very satisfied with the after-sales service I received when I brought my car in for diagnostics and repairs at Group 1 Ash Vale. The staff took great care of me, and I truly appreciate the speed and quality of the work done on my car
26 March 2026
The staff were courteous and efficient. The service was carried out. In good time and I was kept informed of progress.
25 March 2026
great service and communication from those on site
25 March 2026
I was kept updated throughout the whole process, Josh was very helpful throughout.
25 March 2026
All the staff went out of their way to help. Nothing was too much trouble.
24 March 2026
It was excellent because I took it on the Monday. It wasn't due to go in to the following Tuesday for a new type put on it, but it was put on the next day and it was excellent.
24 March 2026
Service was completed on time to a high standard.
24 March 2026
I did have an issue with location of the service centre and being given the wrong information by an employee. This made me late for my appt which nearly got cancelled and would have been a big issue for me. Glad to say the site manager resolved.
23 March 2026
George Brown, who served us was very helpful and knowledgeable. Great customer service
21 March 2026
Joel who managed our booking was v good
21 March 2026
Were able to find the issue and give me a quick solution
20 March 2026
The requested repair took three visits the appointment on the 03 March 2026 was not recognised by the garage. The car was booked for a 11.00 MOT but was not ready until 3pm
20 March 2026
Everything from start to finish ran smoothly, everyone was friendly and helpful.
18 March 2026
Very helpful, great communication and service
18 March 2026
Professional well organised experience during Service procedure.
18 March 2026
Josh at the centre I visited was excellent. He text the night before to confirm I would be honouring the service and also noted that I was coming from a fair distance, ensure my service was dealt with quite early which was great. I will come back !
17 March 2026
Everything went as planned and within time given
17 March 2026
Group 1 BMW dealt with my problem in a friendly and professional manner.
16 March 2026
Fast and reliable MOT experience.
16 March 2026
It was all done in time
16 March 2026
Good efficient service
16 March 2026
I remain concerned with a repeating issue on my car. However the service centre dealt with it well and fixed it as goodwill
16 March 2026
CRACKING SERVICE FROM REP
16 March 2026
awful experience
16 March 2026
Polite staff & work carried out in a timely manner
15 March 2026
It is normal for me to be completely satisfied at BMW Mini Ash Vale.
15 March 2026
Excellent service, the MOT and required work was done while I waited
15 March 2026
Josh was helpful and informative
14 March 2026
Quick efficient service. Kept me up to date and informed throughout.
13 March 2026
Brad did everything very quickly to help me when my car failed its MOT. He communicated really well too.
FIND Group 1 Farnborough BMW
Address
- 105 Farnborough Road, Farnborough, Hampshire, GU14 6TL
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:08:30 - 17:00
- Sun:10:00 - 16:00
Phone
- 01252 883415
Farnborough as well as surrounding areas including Aldershot, Fleet, Camberley and Farnham
Address
- Lysons Avenue, Ash Vale, Surrey, GU12 5QF
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:30 - 13:00
- Sun:Closed
Phone
- 01252 882520
Farnborough as well as surrounding areas including Aldershot, Fleet, Camberley and Farnham
Address
- Lysons Avenue, Ash Vale, Surrey, GU12 5QF
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:08:30 - 13:00
- Sun:Closed
Phone
- 01252 882520
Farnborough as well as surrounding areas including Aldershot, Fleet, Camberley and Farnham
05 June 2026
It was a great experience and service from start to finish!