- Home
- About Group 1 Farnborough
- Group 1 Farnborough Customer Reviews
OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
355 ratings and 186 comments received in the last 90 days.
09 September 2025
All handled very well from start to finish
07 September 2025
Helpful, knowledgable staff made the form filling easy using BMW apps on my phone
05 September 2025
Good handover friendly atmosphere
05 September 2025
Very professional and helpful ??
03 September 2025
Excellent
29 August 2025
Process is elongated but competently navigated by your staff. Highly recommend the sales executive, George. Knowledgeable and patient.
29 August 2025
Sales person Nick Dempsey looked after us very well from start to finish. He is very professional, knowledgeable and friendly.
28 August 2025
The Sales Team at Group1 Farnborough are very welcoming and professional. Simon Hockin is very friendly and informative. He kept us fully informed throughout the sales process by both email and telephone.
28 August 2025
David Seal was very helpful and supportive, making sure my mobility needs were always met.
25 August 2025
My salesman Simon Hockin was friendly and helpful and made the process of buying a BMW very easy
25 August 2025
5 star. Very helped staff makes you feel welcome and valued.
19 August 2025
Again, Nick was not only knowledgable but cared about the reasons for buying the car. I did not buys the car I intended to buy in the first instance, but believe I have a better car as a result of the customer experience.
15 August 2025
Very pleased & satisfied with my purchase.
10 August 2025
Happy to deal, got the car I wanted
08 August 2025
Very pleasant & helpful sales team. However, I did need to chase up on some elements, such as documentation. When collecting the car unfortunately it wasn't ready in the showroom, so there was a delay & the expected wow of the
04 August 2025
All went to plan.
02 August 2025
Everything was explained
24 July 2025
Very helpful
23 July 2025
Again Nick went the extra mile
23 July 2025
Everything was perfect
11 July 2025
Everything went very well no problems
08 July 2025
When I was just looking (Reading Centre) no-one approached to ask if I needed help. Girl on reception on her phone until I spoke, fairly unhelpful. However, Farnborough Centre where I bought the car much more helpful and friendly
03 July 2025
Quick process
02 July 2025
Great service
21 June 2025
The service received from Nick Dempsey was exemplary, he mde it a very smooth and easy process.
19 June 2025
The administration of the purchase was a little chaotic. Lack of communication followed by a short notice flurry of activity. I was disappointed not to experience the pulling the cover off reveal on collection which is always a highlight for me.
19 June 2025
Friendly and efficient staff. David Seal in particular was helpful throughout the process.
19 June 2025
Nick Dempsey was fantastic
18 June 2025
Polite respectful service .
17 June 2025
Extremely positive experience from start to finish
09 September 2025
Well this is not my first time i have been with group 1 regarding service's to my vehicle. Good customer service simple.
09 September 2025
Please see the answer to question 1. It was a very good experience.
09 September 2025
Great customer service and value
09 September 2025
Everything went smoothly
08 September 2025
As explained above and having requested an mot confusion as not on worksheet.
08 September 2025
Efficient friendly approach. Chris the Service Advisor was excellent.
08 September 2025
Always very pleasant
07 September 2025
Dealt with professionaly.
07 September 2025
Everything was done thoroughly
07 September 2025
Service cannot be faulted.
07 September 2025
As always I was very satisfied with the service at Group 1 Farnborough. I was kept up to date with the progress of my service which was completed in a timely manner.
06 September 2025
See original comments
05 September 2025
After an initial mistake, was rectified and sorted out at no extra cost and with a slight decrease in the original cost, everything worked out in the end.
04 September 2025
Very satisfied with the service, a courtesy car was provided and called when the car was ready.
04 September 2025
The Service Adviser ( Steve Parker) was extremely helpful, friendly & professional.
04 September 2025
Everything done as expected and on time
04 September 2025
See above
02 September 2025
Excellent, personalised, efficient and great communication
01 September 2025
Service experience good.
01 September 2025
quick and efficient. friendly staff
01 September 2025
It was fine.
01 September 2025
Excellent service received throughout visy
01 September 2025
No complaints
01 September 2025
Excellent customer communications and technical work
01 September 2025
Good communications throughout
01 September 2025
A shame the garage is at ash vale not easy to get to and from if car has to be left
31 August 2025
Service was satisfactory. Was nice that the car received a complementary wash but it was a pretty poor job. (Can't complain as it was free). Would have gained an extra star if a courtesy car was offered while my recall work was done
31 August 2025
Quick diagnosis, spare parts arrived sooner than expected so vehicle was returned sooner than expected
31 August 2025
Very satisfied and work promptly completed
29 August 2025
Efficient and friendly
28 August 2025
It would have been 5 Stars, but the wrong part had been ordered.
26 August 2025
Completely satisfied
26 August 2025
There are never any problems and again excellent customer servixe
25 August 2025
I was completely satisfied with Louis Denton. The requested Car loan was not booked despite my request. After checking he could see BMW failed to book it. He secured a car for me He listened and provided excellent customer service throughout the day
24 August 2025
Great Service
24 August 2025
Louis was professional in his approach but couldn't make up for the failings of his employer
23 August 2025
Fin was lovely and helpful. Pleased with the work and They even washed and hoovered my car
22 August 2025
Poor receptionist service- little knowledge, made up answers or didn't fact check. Person in charge was useless, didn't return calls, sent video which made no sense with mumbled msg. Really annoyed about the whole day.
22 August 2025
As stated above excellent service not pushy in any way knew what he was talking about very knowledgeable
21 August 2025
Overall I was very pleased with the service experience at Group1 Farnborough. The staff are professional, friendly and very helpful. The work was carried out in a timely manner with myself and the car being well looked after.
20 August 2025
This is all i could ask for.
19 August 2025
Good communication.
19 August 2025
The above
19 August 2025
Brilliant service from Jordan.
19 August 2025
Excellent service
18 August 2025
Good communication
18 August 2025
On this occasion Group 1 Farnborough met all expectations.
17 August 2025
Very, Steve always gives great service.
17 August 2025
Service was completed to the planned time and the car returned washed and vacuumed.
17 August 2025
All areas completed to a high standard with excellent customer care and service
17 August 2025
Comprehensive.
17 August 2025
One word really perfect
17 August 2025
All done on time and information given on what was done
16 August 2025
The customer service I received was exemplary. My customer service advisor Charlie Hyde always keeps me informed and up to date, as well as ensuring my needs are met to every detail, for example with exactly the right loan car.
15 August 2025
Great staff
15 August 2025
Friendly and professional
13 August 2025
Excellent service, clear and friendly welcome, updated throughout, good courtesy car.
12 August 2025
Excellent customer services.
09 August 2025
Excellent sevice
09 August 2025
GREAT SERVICE, ALWAYS GOING THE EXTRA MILE
08 August 2025
Service was completed well but pickup was a little delayed.
07 August 2025
Great feedback process
06 August 2025
Couple of minor things could have been better 1. A clearer invoice - I was on a 20% off voucher but that discount wasn't shown on the invoice albeit I was told I had the discount. 2. Car clean was ok but could have been significantly better
06 August 2025
Very very happy.
05 August 2025
Turned up on a wrong day for my service appointment but the staff managed to fit a slot for my car. Excellent...
04 August 2025
Please see above
04 August 2025
Good communication skills
04 August 2025
See above
04 August 2025
As above
03 August 2025
Great customer service
03 August 2025
Jordan was very attentive and arranged for a thorough investigation into the cameras failing to function as designed
03 August 2025
I was satisfied with the service
03 August 2025
Very happy with the service received.
02 August 2025
nice staff
02 August 2025
Group 1 Farnborough are why I have a BMW the service is out of this world
02 August 2025
As above
31 July 2025
Friendly efficient service
31 July 2025
Great experience
31 July 2025
Would have been 5 stars but my seat was changed and took me a while to get it back to the way it was prefer!!
31 July 2025
As above
30 July 2025
Experience was 5 star everyone was kind and helpful.
29 July 2025
Great service
29 July 2025
Car cleaned inside and out - complimentary service.
29 July 2025
Reasonably quick, pleasant staff, nice waiting area. Diagnosed and fixed my problems.. washed car and cleaned inside.
29 July 2025
I was kept aware of the situation and Finn the gentleman who was assigned to my vehicle was very professiona.
28 July 2025
Great customer service
27 July 2025
Everyone with whom I dealt was friendly and helpful and went well beyond the scope of the job itself to assist me.
27 July 2025
As above, good comms, work carried as promised, all in all very smooth and hassle free service.
27 July 2025
The service costs (particularly for a low mileage user) are prohibitive. The suggestion that servicing is based on mileage and usage is fancifull.
26 July 2025
Quick friendly check-in, kept up to date on progress by service rep, able to work in reception area while car was serviced with seating, table, wi-fi, and refreshments.
25 July 2025
Everything done on time. Good communication.
25 July 2025
Good service
23 July 2025
As above plus onboard trip data was reset which was mildly annoying.
22 July 2025
All the staff were very profession and I was more then happy.
21 July 2025
All good. Only negative was that the email confirming the appointment contained no information on the work that was to be carried out. I had to ring to confirm it.
21 July 2025
Staff were great, found the parking difficult as branch extremely busy. Had to park on a side road and wait for a while. Was very pleased to have a courtesy car available on such short notice.
21 July 2025
Plenty of admin comms and phone calls in the planning stage. No progress update though during the day so I rang and was told the car is ready
20 July 2025
Completely satisfied with the service group 1 Farnborough provided everyone I dealt with was very professional.
19 July 2025
Very helpful when I arrived, above and beyond
19 July 2025
Confusion on car booking. Too much chasing after event to ensure positive feedback.
19 July 2025
Professional and personable service
19 July 2025
My contact (Chris Gostelow) was extremely helpful and kept me fully informed.
17 July 2025
For £700 I wouldve thought the car would be cleaned to a high standard, it would just be that little extra that goes a long way.
16 July 2025
All work carried out as required, Louis was very pleasant
16 July 2025
Pheobe kept in touch with me throughout.
15 July 2025
See above
15 July 2025
Always trustworthy and informative with any work needed. Will hopefully keep coming back.
15 July 2025
5 out of 5 - say no more.
14 July 2025
Very satisfied. I feel like the car is in safe hands. Please continue doing what you're doing.
14 July 2025
Everything bran smoothly and the customer service was excellent
13 July 2025
All interactions were very good.
13 July 2025
Since the start of the problem we have had to rebook the car in for diagnosis and repair on several occasions and always for two days. This has been very inconvenient. Why do none of your customer personnel staff ever answe their mobile phones?
12 July 2025
My car is exactly the same after giving BMW £126/- & the running around I had to do because it couldn't be investigated within the time frame ( the whole day) 8.40 am till closing time it just sat in your workshop
12 July 2025
Not such a detailed personal handover after the service as usual but we appreciate that you were particularly busy.
12 July 2025
Complete nightmare see above. In addition they had me waiting for the car for over 20 minutes and other people who came after me got their cars immediately. This is also the second time this has happened. Reading service centre never kept me waiting.
12 July 2025
I have used the BMW service centre in Ash Vale for many years. As ever, the service was very efficent.
11 July 2025
10 days later - repairs to my car seat, came apart, despite me contacting BMW Customer Service and expressing my view that parts used were of inferior quality.
09 July 2025
Got the problems sorted- first class should be the standard everywhere.
09 July 2025
Service was reasonable but I made other visit to group1 sales centre and they were useless.
09 July 2025
destroyed my bmw on recall now i need to scarab my car
08 July 2025
god drop off time, swift hand over, great communication throughout.
08 July 2025
Was as expected
07 July 2025
As above. Have lost faith in the information received.
07 July 2025
Had a telephone call explaining a warning sound is still there saying battery discharge warning, thought this would have been picked up but wasnt promised a call back 4 days ago but still nothing
07 July 2025
Completely satisfied
07 July 2025
Got told all I needed to know
06 July 2025
Efficient and easy
05 July 2025
Efficient and knowledgeable staff
05 July 2025
Fantastic customer focused service
05 July 2025
Great service.
04 July 2025
Great communication
04 July 2025
See above.
03 July 2025
person i dealt with had all the answers, was accommodating and communicated very well
02 July 2025
The prices
30 June 2025
Personal service always immaculate.
30 June 2025
Brilliant staff.
26 June 2025
The location of the service centre in Ask wasn't initially clear so we took the car to the wrong location . We were also told that the car would be cleaned. This wasn't done.
26 June 2025
As usual very polite and efficient
24 June 2025
Friendly staff
24 June 2025
The team were flexible even though I needed a pre-open drop off and a late pick up
24 June 2025
services was good and slick
24 June 2025
Booked in my MOT and kept receiving calls and SMS messages asking me to book it in. Car stayed overnight as it failed the MOT whilst they were procuring a new tyre. Had to chase up when my car would be ready, they seemed unsure when it would be done
23 June 2025
Identified problem quickly and presented immediate solution
22 June 2025
The team could not have been more helpful! I got my diary wrong and arrived a day early and they managed to fit me in which was awesome
22 June 2025
Pleasant service no extra work done without it being necessary and never without prior approval
22 June 2025
Excellent service
22 June 2025
Always good
18 June 2025
Very satisfied, only waited 1hr
18 June 2025
Good
17 June 2025
Always great!
17 June 2025
The lady on the phone when we called to tell them about the oil situation wasn't very helpful, totally unapologetic and we felt this is unacceptable given what the brand really stands for.
17 June 2025
I was kept informed and updated throughout by the Service Advisor Jordan Hobbs and when the car was eventually ready the next day i was given plenty of notice as i had a 40 mins drive to come back.
17 June 2025
The rating given answers this question
17 June 2025
Advised to change break pads & discs with only 75% worn , low mileage car .will probably last another atleast year or so . Mileage wrong on receipt for changing airbag recall.
17 June 2025
Always remains the customers favourite
10 September 2025
Good service throughout