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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
477 ratings and 246 comments received in the last 90 days.
18 April 2025
Staff were all helpful, handover was very smooth.
11 April 2025
Very helpful salesman who was not pushy in forcing a sale.
08 April 2025
Again Chris went the extra mile to support us with the handover especially as we were running late.
06 April 2025
Richard Thorne was brilliant and Louis Church very helpful.
06 April 2025
Made very welcome and very very helpful with excellent knowledge of the products. We were looking for a replacement for our mini countryman phev.
05 April 2025
I'm not a fan of any car sales experience, but Nick got the balance right. Kept us up to date well on delivery timescales.
04 April 2025
We were looking at new and used cars in the parking lot when Alex Nelson came out to greet us. Alex guided us through the entire process of selecting the car and its financing. Provided lots of follow up information. Handover was made very special.
04 April 2025
Group 1 BMW Farnborough were fantastic from start to finish, they remained patient with my needs and desires and found the perfect car
03 April 2025
Sales guy was great, I received a great reception as always. The final delivery was marred slighy due to quality contro issues. There were a few imperfections on the bonnet and overall cleaning finish wasn't 100% but acceptable
02 April 2025
Richard Thorne (Snr Sales Exec) was incredibly patient with all questions, walked us through the car set up and maintained good humour with my wife at all times. He was also very prompt responding to mails and made the whole experience enjoyable.
01 April 2025
Professional and prompt
29 March 2025
Richard Thorne was magnificent but I had an issue with Gary Laird who was not helpful the first time I spoke to him but he did eventually help me. Richard Thorne was probably the best BMW salesperson I have ever dealt with in 30 years, very helpful
29 March 2025
Perfect experience, everyone was fantastic
28 March 2025
Fast and efficient
26 March 2025
Great service
23 March 2025
Great car with all the specifications I wanted and a lovely colour combination found from group 1 stick of new cars
21 March 2025
I was looked after by Matthew Gilbert and he was splendid on every aspect of the purchase!
18 March 2025
Really excellent service throughout the purchaing process. I was kept up to date with developments and had exactly the right level of contact... not too much and not too little.
17 March 2025
Car was made and delivered in the specified timeframe without any issues
17 March 2025
Alex worked with me throughout the process answering all my questions, showing me the product not too pushy.
12 March 2025
Nick provided outstanding service during my BMW purchase and handover. His expertise, attention to detail, and friendly approach made the process seamless and enjoyable. He went above and beyond to ensure everything was perfect-highly recommended!
11 March 2025
Great service from all staff members
11 March 2025
Professional, efficient and very welcoming and friendly sales person Chris Ratcliffe
10 March 2025
All worked well , lots of paperwork well explained and David and Jack worked well together to coordinate my requirements like facilitating getting personal plate registered and the tracker fitting appointment as well as being flexible about pick up
08 March 2025
Experience was amazing, constant updates and feedback during the whole process.
08 March 2025
Excellent support, from walking in for an initial browse, a number of test drives, discussing & agreeing car specifications to concluding a deal. Alex was proactive, helpful and made the whole process seamless. Handover was an excellent experience.
08 March 2025
As I said above, Nick has been exemplary throughout, including the 'big reveal' of my new car this week, which I wasn't expecting!
07 March 2025
Very organised and efficient
06 March 2025
The car is superb, it was very well presented both in the showroom and at collection. The sales team did everything the could to make me feel comfortable and valued. Nothing was too small to deal with.
05 March 2025
This was the best handover we have ever had George Brown from Farnborough BMW was excellent. That's one of the reasons why we left our previous dealership. We were taken for granted at our previous dealership George made us feel valued customers
01 March 2025
BMW sales team always put the customer first. Thank you Alex and Marc.
25 February 2025
could not of asked for better experience
08 February 2025
Everything was ready on my arrival, due to the car software being so different the Product Expert advised everything I needed to understand
03 February 2025
Easy to deal with friendly service resulting in a new car that we are very pleased with.
21 April 2025
Great customer service, fully updated throughout the day.
21 April 2025
The experience I would expect from a prestige car brand
21 April 2025
Friendly knowledgeable staff
20 April 2025
Because I was very satisfied.
20 April 2025
Very efficient
20 April 2025
Efficient.
19 April 2025
Very good service
19 April 2025
Staff kept on updating me on the progress of my car
18 April 2025
Always enjoyed the service, but Charlie makes my life so much easier so I can't ask for someone better to deal with.
18 April 2025
Very helpful and friendly
17 April 2025
It's exactly what I'd expect, and as I say above, because its a fiendly, and efficient service, with regular updates before, during and after.
17 April 2025
Person looking after us was courteous helpful and knowledgeable
17 April 2025
Finley dent is an asset to the company so welcoming and professional. He kept me informed throughout the repair and explained everything to me on collection.
16 April 2025
Extremely happy. Regarding the Health Check. Since my previous visits to the centre experiencing unreliable comments after the checks were made! I have to say how impressed i was this time how thorough and unhurried your latest video was.
16 April 2025
It feels like a premium experience.
16 April 2025
Ease of booking. Jordan was very helpful.
15 April 2025
Not many places to park, but cant do much about no parking
15 April 2025
As always friendly staff who are extremely competent in their job and give excellent service with knowledge.
15 April 2025
Great attitude and detail reporting
15 April 2025
Asked to have a clunking noise checked during MOT - wasn't really looked at.
14 April 2025
Good place
14 April 2025
Very satisfied. Kept informed with the progress and when the work was complete.
14 April 2025
Finn was super efficient, called me when my car was going in for the work and again when it was complete. My car was cleaned and hoovered and ready for me to collect
13 April 2025
We were extremely happy with our service with BMW. Fin greeted us when we collected the car and he was very polite, professional and friendly 10 out of 10.
13 April 2025
There were some delays due to some accidental damage being caused to my radiator when technicians undertook the work, but communication was good and all was rectified
12 April 2025
Great service and communication
12 April 2025
Undertaken with complete satisfaction, endorsed by excellent front of house service
10 April 2025
The issue is unresolved
10 April 2025
Very satisfied
10 April 2025
The car was returned washed and valeted
09 April 2025
BMW, excellent service department, friendly staff always updating you and making you feel relaxed. Having my M2 well serviced and ready to go.
08 April 2025
No issues or delays. Information was communicated clearly and efficiently.
08 April 2025
They kept me in touch with what was going on.
08 April 2025
It was fine. Louis was helpful. The manager ( in a suit) was a little bit spiky when I told him I was getting a message by email to say I needed a service etc when the car was already booked in.
08 April 2025
Very good maintenance service.
07 April 2025
Well looked after by Lewis
07 April 2025
I had been booked for Brake Recall so I took the car in at 8am. I received a call at 5pm to say the car was ready. I returned to collect the car and the agent told me that they didn't do the Brake Recall as it wasn't required. I wondered why all day.
07 April 2025
I didn't get my health check until I collected the car, at which point I was given a Red advisory for a missing bracket holding on the back-box of my exhaust. I was really annoyed by this, I spent the next week trying to get it fixed when it was a t
07 April 2025
Professional
07 April 2025
Trying to sell diagnostics all the time. Did not complete required service items on request. Failed to inform any costs and next actions required. More interested in just taking money.
05 April 2025
Found the video a little difficult to understand what the technician was saying
05 April 2025
It's always very good service at Ash BMW
04 April 2025
Faultless experience with great efficiency
04 April 2025
Jordan kept me updated about my vehicle throughout the process. On returning my vehicle he took the time to talk me through everything.
03 April 2025
Always a great service from Group 1
03 April 2025
I was very satisfied with my service experience from check in to collection, all ran smoothly and effortless with an update given during the day. On collection I was made aware of items that would need attention in the future
02 April 2025
Perfect ??
02 April 2025
Car cleaning was exceptional
02 April 2025
Good communication, fast and efficient service. Friendly and helpful staff
02 April 2025
EASY TO DEAL WITH, POLITE
01 April 2025
Friendly, efficient and excellent customer service. Issue with the a/c testing equipment which delayed pick up but completely workable solution offered immediately. Couldn't ask for more.
01 April 2025
Good communication, friendly staff
01 April 2025
Car washes well
31 March 2025
Polite, cheerful staff; good communication, explaining details of job and advising what needed doing and when.
31 March 2025
Accurate estimated time of completion. Video based diagnosis
31 March 2025
As above. Also, the person at the reception desk was also polite, clear and courteous. I addition the technician who examined my vehicle provided a video clip of the car's health check. I think this was a fantastic visual aid for me.
31 March 2025
Helpful and courteous service.
31 March 2025
Done what I asked for
31 March 2025
.
31 March 2025
Good service but cost too expensive
30 March 2025
Great service
30 March 2025
Good service and communication
29 March 2025
Informed of progress
29 March 2025
Louis the Service Assistant who looked after us was very good and supported us throughout. He was very courteous and professional in his communication with us. The car was presented back to us in a very good condition.
29 March 2025
Competitive prices
29 March 2025
From the sales team to after sales team you always get the same smile and helpful person supporting you. As if you are their only customer.
29 March 2025
The booking in for the transmission was the only let down. We eventually got their and when we rang back to change the date you had a cancellation too for Monday 31st March and we could get it done quicker.
28 March 2025
I would like to highlight the very high quality service delivered by Charlie - the Service Advisor who looked after me. She was friendly, customer focus, technically strong and very professional throughout. Thank you Charlie!
28 March 2025
Car had a recall for a software upgrade and it took more than 24 hours to complete..dont understand why you need the car for so long for a job so small !
27 March 2025
The centre customer service was professional and informative. It was a nice environment to wait for my Mums car. Her car had a free health check and was washed which she was pleased about.
27 March 2025
Always friendly and helpful
27 March 2025
Work carried out to high standard and well within time estimated. Great customer service.
26 March 2025
Jordan was excellent delivering a personal professional service
26 March 2025
Very helpful and accommodating team.
25 March 2025
Unfortunately my tyre was ordered and on the day I arrived, it was the incorrect type. I had to leave and come back which was a little inconvenient
24 March 2025
After I fixed the problem myself, the retest of MOT was done fairly quick.
24 March 2025
Stephen Parker was clear and concise on the telephone both before and after the MOT.
24 March 2025
Car not fixed - charging issue still apparent Car scratched during works
24 March 2025
Car only went in for a service but the experience was easy and painless, they also cleaned my car inside and out which was nice.
24 March 2025
I've not had a reason to use them in anger, the car has been reliable thus far but for a recall and a health check they've been pretty good. Interestingly some yellow and red on the previous healthcheck have become green, but that was more detailed
24 March 2025
I could park easily, was greeted by a receptionist who knew my name sat and had a coffee and before I knew it my car was serviced, washed and outside.
24 March 2025
All issues resolved and quickly
23 March 2025
have to bring car back for a follow up
23 March 2025
I am kept informed, and am given the contact details of my service adviser if required.
21 March 2025
Fair mid way
21 March 2025
Friendly service but poor attention to detail.
21 March 2025
Would have given 5 by they said they'd clean the car but didn't
20 March 2025
Very quick service and good feedback on service and what they found. I didn't feel like they were trying to get more money out of me which is what can happen sometimes.
20 March 2025
I have given this answer cause they are good with the services plus I have had my cleaned everytime I wouldn't change my mind in the future on getting a new car again
19 March 2025
I received excellent treatment from Phoebe Prince. The problem was investigated thoroughly and resolved.
19 March 2025
The car was dropped off at 8:10 but was put on the ramp at 12:00pm. With your agent coming back to me at 15:00pm explaining the issues without a solution in place. I had to chase him again , at 15:40 but with no optimal solution in place
19 March 2025
Louis was excellent.
19 March 2025
Nice and easy.
18 March 2025
Good service, hire car sorted for me.
17 March 2025
Excellent service
16 March 2025
Poor start to the visit, but then the service was excellent.
16 March 2025
Since service Battery is using excess charge No one has touched base regarding the DAB problem I reported previously
16 March 2025
Kept in the loop when fault found and discussed means / options for the fix
16 March 2025
My fault was rectified
16 March 2025
Mainly because of the excellent service offered by Louis! He went above and betond to ensure that my car was fixed, passed the MOT and ready for me to use the next day for a business trip!
15 March 2025
Good customer service
15 March 2025
As above
15 March 2025
Service was conducted quickly, price of tyres offered were overpriced. Opted to by else where for over £100 cheaper.
14 March 2025
Always good service friendly staff
13 March 2025
Please see above comment
12 March 2025
Can't fault the customer service
12 March 2025
Customer service was great
11 March 2025
Very good
11 March 2025
Great service
11 March 2025
Very happy with the service
11 March 2025
had no trouble all work completed and car ready on time
11 March 2025
friendly service
11 March 2025
Professional and high quality service from start to finish
10 March 2025
Jordan' assistance with my service was great, rebooking my MOT for the following week and completing with less than a hour was much appreciated.
10 March 2025
All very clear and well organised. Faultless.
10 March 2025
My service experience at BMW has always been excellent. Steve Parker at Ash Vale looks after me well, and keeps me informed regarding progress.
10 March 2025
Good service for the recall. Car valeted. Thank you
10 March 2025
No issues
09 March 2025
As above.
09 March 2025
Didn't expect car to be held for 7 hours just to do mot and brake fluid but saying that was told it will be ready at 4 o'clock and it was but I had a 1 hour travel journey and had already left at 3 o'clock.
09 March 2025
As above.
08 March 2025
No communication. Received an automatic email with the vehicle health check. Had to call repeatedly to ask if the car was ready.
08 March 2025
Trying to drop off car at 08:00 was chaos. Simply not enough parking at Ash, access is narrow, off a main road, and other customers can be less than polite unless directed otherwise. Strongly suggest having someone direct traffic during busy moments!
08 March 2025
same as above
08 March 2025
Easy to book and kept updated as to progress
07 March 2025
Again, it's a '5' only because of the way Chris dealt with my complaint. I've already sent to him proof of the number of calls I made to the dealership without once getting a response! I would like to think this situation will not happen again.
06 March 2025
Extremely satisfied
06 March 2025
Over all looks okay
06 March 2025
The entire experience, from the initial reception to working with Service Advisor Jordan Hobbs was excellent.
05 March 2025
Great service
05 March 2025
Staff are friendly and professional.
05 March 2025
Finlay was v helpful and the car was checked and washed and vacumed. Steve passed on details for Dan Perry which i requested.
05 March 2025
Friendly team, explained the process and delivered
04 March 2025
Jordan was very helpful, polite, informative and efficient.
04 March 2025
The experience was stressful, disappointing and I wouldn't come back. The staff let the experience down. Stop trying to tell us what you're going to charge every phone call and read the room. Find out what's wrong before threatening costs every time.
04 March 2025
Currently I am not happy with the service as my car has been with you for nearly 3 weeks and despite assurances the car was repaired and fit to drive, it wasn't, breaking down on the way home with the same fault in went in for
04 March 2025
Fixed the door within the day
04 March 2025
Again amazing service thanks to Charlie
04 March 2025
n/a
03 March 2025
A. Service schedule was given at the outset and the work done to a good standard. The service video could have been more detailed.
03 March 2025
Everything was sorted and done on time
03 March 2025
Everything went smoothly and to time
03 March 2025
As above
01 March 2025
Kept informed throughout the time my car was with you
28 February 2025
Very pleased that they could change my appointment to 'wait' instead of 'leave all day'.
28 February 2025
I am very happy
25 February 2025
Very thorough inspection and report.
25 February 2025
Great service
25 February 2025
Satisfy
24 February 2025
Excellent in all respects from the Ash Vale service team. I received useful video report from technician, and prompt and courteous communication from Chris Gostelow.
23 February 2025
Polite and professional people in all departments
23 February 2025
Very satisfied, great service will use them again.
23 February 2025
I was shown lots of cracks in the tyres in the video but would like to know when I should replace them and what would happen if the cracks opened.
23 February 2025
Efficient and polite
23 February 2025
Great efficient and friendly service.
23 February 2025
Friendly, helpful, knowledgeable, polite and professional.
23 February 2025
Great service, well looked after and good facitilies for while you wait
22 February 2025
Friendly, professional staff. Explained the issue very clearly and talked me through some observations that had on other aspects of the vehicle
22 February 2025
There was a glitch when I arrived in that I was not expected, despite having received the email to check in the previous evening. However, all was resolved.
20 February 2025
excellent service froim lewis and helped me when the car was delayed as well.
20 February 2025
Barons did what they could for me and understand it was not anything that they can control but I did not expect this situation again.
19 February 2025
Happy with service
19 February 2025
1 star removed because text messages to inform me car was ready did not arrive until after I had to call and was driving to collect.
18 February 2025
There was an issue with the booking and they sorted it quickly
18 February 2025
Free valet
18 February 2025
Everyone was so helpful
18 February 2025
Greeted at the door & had a very smooth check-in. Had video of how the car fared on its MOT. Collection was also smooth. No additional surprises in costs, etc.
17 February 2025
Quick nice surroundings
17 February 2025
Kept me up to date with progress and finished the work whe promised.
17 February 2025
See question one
17 February 2025
Can't fault the service
15 February 2025
The cost of replacing the batteries for SOS was very high. But it's done now and the warning light has disappeared.
14 February 2025
Proactive call for service and mot
13 February 2025
My car was attended to very quickly, the waiting area was nice and warm and the hot chocolate excellent!!
13 February 2025
BMW gave me a car half done and lost my spare key
13 February 2025
Easy process to book a car in for service. A courtesy call was given to make sure it was still ok to drop my car off.
12 February 2025
Very easy and everything went as planned.
11 February 2025
See above I have never been turned away from a garage at 11.00am and then told on next visit that there wasn't time to carry out the repair as it wasn't worked on till 5.30
11 February 2025
punctual, efficient approach
10 February 2025
Very friendly staff especially Jordan.
10 February 2025
Process was good - I did forget to use my EGR £100 voucher, and was told I could not have it refunded agaist last week's service. I will still be able to use in future so 4/5 satisfied.
10 February 2025
Service was completed well and was done quicker than expected. Car cleaned very well.
10 February 2025
As previously stated
09 February 2025
Eventually sorted out a problem with a car i bought from them. Needed a gentle prod via BMW UK but got there in the end
09 February 2025
Quality work undertaken. No issues with great communication.
08 February 2025
Unfortunately, not totally satisfied. MOT inspection was done, but reminder in car not reset to next year, nor entry made in car electronic service record.
08 February 2025
Great service from Steve Parker
08 February 2025
It was all very friendly
07 February 2025
As above and also the service received on the day I did not feel like a valued customer during my visit after work was completed on my vehicle. Happy to discuss this further.
07 February 2025
We were greeted by our name upon arrival at BMW. Our appointed rep was helpful and friendly and kept us informed throughout the repair.
07 February 2025
Would have appreciated a call to say the work was complete as opposed to just a text message to say the work was complete. A rare occurance a call is missed though to be fair.
06 February 2025
Excellent service & very professional
06 February 2025
Good service
05 February 2025
Attentive and polite staff
05 February 2025
Nice clean car and given a couple of extras
04 February 2025
Recall was smoothly and with no hassle
04 February 2025
Good communication and experience
04 February 2025
I am satisfied
03 February 2025
Great comfortable waiting area either free WiFi- and excellent drinks facilities
03 February 2025
Good service
03 February 2025
Excellent communication
03 February 2025
Phoebe was lovely. But you didn't wash and vac, nor did you do the air con cleaning as requested.
02 February 2025
Once I the car was there all fine
02 February 2025
Notification for MOT still showing in car despite being done
01 February 2025
As I said cannot fault the service
01 February 2025
Excellent service
01 February 2025
Would have been higher if a) the car had been handed back sooner after I saw it had been finished with (and driven to the front) and b) the car clean was a better standard
01 February 2025
Brilliant,easy, very comminuted by phoebe, parking etc. I did say all this to your customer survey guy. Thankyou. Only issue is drivers door pad stop working, from when we first started it. On line says it jet washing- I don't own one. Booked in 14/2
01 February 2025
Excellent service from Jordan.
31 January 2025
Not satisfied at all. Unless this matter gets resolved I won't be using this service center again.
31 January 2025
Friendly staff.
20 April 2025
Simon Hockin at Farnborough BMW was very helpful and not pushy at all, he informed and updated us constantly on the progress of our car. Handover was efficient.