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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
344 ratings and 171 comments received in the last 90 days.
08 August 2025
Very pleasant & helpful sales team. However, I did need to chase up on some elements, such as documentation. When collecting the car unfortunately it wasn't ready in the showroom, so there was a delay & the expected wow of the
04 August 2025
All went to plan.
02 August 2025
Everything was explained
24 July 2025
Very helpful
23 July 2025
Again Nick went the extra mile
23 July 2025
Everything was perfect
11 July 2025
Everything went very well no problems
08 July 2025
When I was just looking (Reading Centre) no-one approached to ask if I needed help. Girl on reception on her phone until I spoke, fairly unhelpful. However, Farnborough Centre where I bought the car much more helpful and friendly
03 July 2025
Quick process
02 July 2025
Great service
21 June 2025
The service received from Nick Dempsey was exemplary, he mde it a very smooth and easy process.
19 June 2025
Nick Dempsey was fantastic
19 June 2025
Friendly and efficient staff. David Seal in particular was helpful throughout the process.
19 June 2025
The administration of the purchase was a little chaotic. Lack of communication followed by a short notice flurry of activity. I was disappointed not to experience the pulling the cover off reveal on collection which is always a highlight for me.
18 June 2025
Polite respectful service .
17 June 2025
Extremely positive experience from start to finish
12 June 2025
Nick the salesman is great to deal with
08 June 2025
I was very satisfied by the service and the day of picking up my new car
06 June 2025
The experience was very good from first to last visit.
13 August 2025
Excellent service, clear and friendly welcome, updated throughout, good courtesy car.
12 August 2025
Excellent customer services.
09 August 2025
Excellent sevice
09 August 2025
GREAT SERVICE, ALWAYS GOING THE EXTRA MILE
08 August 2025
Service was completed well but pickup was a little delayed.
07 August 2025
Great feedback process
06 August 2025
Very very happy.
06 August 2025
Couple of minor things could have been better 1. A clearer invoice - I was on a 20% off voucher but that discount wasn't shown on the invoice albeit I was told I had the discount. 2. Car clean was ok but could have been significantly better
05 August 2025
Turned up on a wrong day for my service appointment but the staff managed to fit a slot for my car. Excellent...
04 August 2025
Please see above
04 August 2025
Good communication skills
04 August 2025
See above
04 August 2025
As above
03 August 2025
Great customer service
03 August 2025
Jordan was very attentive and arranged for a thorough investigation into the cameras failing to function as designed
03 August 2025
Very happy with the service received.
03 August 2025
I was satisfied with the service
02 August 2025
Group 1 Farnborough are why I have a BMW the service is out of this world
02 August 2025
As above
02 August 2025
nice staff
31 July 2025
Friendly efficient service
31 July 2025
As above
31 July 2025
Great experience
31 July 2025
Would have been 5 stars but my seat was changed and took me a while to get it back to the way it was prefer!!
30 July 2025
Experience was 5 star everyone was kind and helpful.
29 July 2025
Car cleaned inside and out - complimentary service.
29 July 2025
I was kept aware of the situation and Finn the gentleman who was assigned to my vehicle was very professiona.
29 July 2025
Great service
29 July 2025
Reasonably quick, pleasant staff, nice waiting area. Diagnosed and fixed my problems.. washed car and cleaned inside.
28 July 2025
Great customer service
27 July 2025
As above, good comms, work carried as promised, all in all very smooth and hassle free service.
27 July 2025
The service costs (particularly for a low mileage user) are prohibitive. The suggestion that servicing is based on mileage and usage is fancifull.
27 July 2025
Everyone with whom I dealt was friendly and helpful and went well beyond the scope of the job itself to assist me.
26 July 2025
Quick friendly check-in, kept up to date on progress by service rep, able to work in reception area while car was serviced with seating, table, wi-fi, and refreshments.
25 July 2025
Good service
25 July 2025
Everything done on time. Good communication.
23 July 2025
As above plus onboard trip data was reset which was mildly annoying.
22 July 2025
All the staff were very profession and I was more then happy.
21 July 2025
All good. Only negative was that the email confirming the appointment contained no information on the work that was to be carried out. I had to ring to confirm it.
21 July 2025
Plenty of admin comms and phone calls in the planning stage. No progress update though during the day so I rang and was told the car is ready
21 July 2025
Staff were great, found the parking difficult as branch extremely busy. Had to park on a side road and wait for a while. Was very pleased to have a courtesy car available on such short notice.
20 July 2025
Completely satisfied with the service group 1 Farnborough provided everyone I dealt with was very professional.
19 July 2025
Confusion on car booking. Too much chasing after event to ensure positive feedback.
19 July 2025
Professional and personable service
19 July 2025
Very helpful when I arrived, above and beyond
19 July 2025
My contact (Chris Gostelow) was extremely helpful and kept me fully informed.
17 July 2025
For £700 I wouldve thought the car would be cleaned to a high standard, it would just be that little extra that goes a long way.
16 July 2025
All work carried out as required, Louis was very pleasant
16 July 2025
Pheobe kept in touch with me throughout.
15 July 2025
Always trustworthy and informative with any work needed. Will hopefully keep coming back.
15 July 2025
5 out of 5 - say no more.
15 July 2025
See above
14 July 2025
Everything bran smoothly and the customer service was excellent
14 July 2025
Very satisfied. I feel like the car is in safe hands. Please continue doing what you're doing.
13 July 2025
Since the start of the problem we have had to rebook the car in for diagnosis and repair on several occasions and always for two days. This has been very inconvenient. Why do none of your customer personnel staff ever answe their mobile phones?
13 July 2025
All interactions were very good.
12 July 2025
I have used the BMW service centre in Ash Vale for many years. As ever, the service was very efficent.
12 July 2025
Complete nightmare see above. In addition they had me waiting for the car for over 20 minutes and other people who came after me got their cars immediately. This is also the second time this has happened. Reading service centre never kept me waiting.
12 July 2025
Not such a detailed personal handover after the service as usual but we appreciate that you were particularly busy.
12 July 2025
My car is exactly the same after giving BMW £126/- & the running around I had to do because it couldn't be investigated within the time frame ( the whole day) 8.40 am till closing time it just sat in your workshop
11 July 2025
10 days later - repairs to my car seat, came apart, despite me contacting BMW Customer Service and expressing my view that parts used were of inferior quality.
09 July 2025
destroyed my bmw on recall now i need to scarab my car
09 July 2025
Got the problems sorted- first class should be the standard everywhere.
09 July 2025
Service was reasonable but I made other visit to group1 sales centre and they were useless.
08 July 2025
god drop off time, swift hand over, great communication throughout.
08 July 2025
Was as expected
07 July 2025
As above. Have lost faith in the information received.
07 July 2025
Had a telephone call explaining a warning sound is still there saying battery discharge warning, thought this would have been picked up but wasnt promised a call back 4 days ago but still nothing
07 July 2025
Got told all I needed to know
07 July 2025
Completely satisfied
06 July 2025
Efficient and easy
05 July 2025
Efficient and knowledgeable staff
05 July 2025
Great service.
05 July 2025
Fantastic customer focused service
04 July 2025
See above.
04 July 2025
Great communication
03 July 2025
person i dealt with had all the answers, was accommodating and communicated very well
02 July 2025
The prices
30 June 2025
Personal service always immaculate.
30 June 2025
Brilliant staff.
26 June 2025
The location of the service centre in Ask wasn't initially clear so we took the car to the wrong location . We were also told that the car would be cleaned. This wasn't done.
26 June 2025
As usual very polite and efficient
24 June 2025
services was good and slick
24 June 2025
Friendly staff
24 June 2025
The team were flexible even though I needed a pre-open drop off and a late pick up
24 June 2025
Booked in my MOT and kept receiving calls and SMS messages asking me to book it in. Car stayed overnight as it failed the MOT whilst they were procuring a new tyre. Had to chase up when my car would be ready, they seemed unsure when it would be done
23 June 2025
Identified problem quickly and presented immediate solution
22 June 2025
Always good
22 June 2025
Pleasant service no extra work done without it being necessary and never without prior approval
22 June 2025
The team could not have been more helpful! I got my diary wrong and arrived a day early and they managed to fit me in which was awesome
22 June 2025
Excellent service
18 June 2025
Good
18 June 2025
Very satisfied, only waited 1hr
17 June 2025
Always remains the customers favourite
17 June 2025
Advised to change break pads & discs with only 75% worn , low mileage car .will probably last another atleast year or so . Mileage wrong on receipt for changing airbag recall.
17 June 2025
The rating given answers this question
17 June 2025
I was kept informed and updated throughout by the Service Advisor Jordan Hobbs and when the car was eventually ready the next day i was given plenty of notice as i had a 40 mins drive to come back.
17 June 2025
The lady on the phone when we called to tell them about the oil situation wasn't very helpful, totally unapologetic and we felt this is unacceptable given what the brand really stands for.
17 June 2025
Always great!
16 June 2025
Great staff, easy booking in, and well looked after.
15 June 2025
Job was finished earlier than expected
13 June 2025
Yes, again, did a very good job.
13 June 2025
Mended with speed
12 June 2025
Helpful
11 June 2025
Didn't get update in app notifications- kept saying no data available
11 June 2025
The service I received was first class with helpful people making this a pleasant experiance.
10 June 2025
Always go above and beyond.
10 June 2025
Did as requested
10 June 2025
My vehicle was booked in for an all day appointment but I found myself needing it back early. They went above and beyond and got my vehicle immediately in and MOT'd outstanding service by all.
10 June 2025
Everything I wanted was dealt with
10 June 2025
Same as in the answer to question one
09 June 2025
Service was performed but I found £260 quite expensive for just an oil change. The worst thing was sitting in reception looking at my car having to wait 50 minutes for the service manager to come and take my money!!!
08 June 2025
Good advice and well looked after.
08 June 2025
Just a good time and looked after me
07 June 2025
Car was cleaned, delivered to front entrance of service centre.
07 June 2025
See above.
07 June 2025
Very friendly, kept up to date with progress
07 June 2025
Decent price for the work done.
07 June 2025
All issues for a 22 year old BMW were fully discussed and dealt with sensibly and economically
05 June 2025
Service from start to finish is excellent. Finn dealt with the MOT service on this most recent occasion and was polite, professional and efficient
04 June 2025
Everything was smooth for me.
04 June 2025
We are long-standing customers of Group 1 Farnborough and have always received excellent service. The service facility at Ash Vale is outstanding... the management reflects great credit on BMW.
03 June 2025
The Repair was completed on the day.
03 June 2025
I was dealt with politeness, the quality of work was good and the matter was dealt speedily.
03 June 2025
car is fixed :)
03 June 2025
Service attention apart, BMW Ash Vale had refused my claim under warranty for degradation of a sub frame. The reasons relayed to me by BMW Ash Vale and Warrant team, conflict and neither are consistent or covered by the wording of the warranty T&Cs.
02 June 2025
My service advisor Louis Denton provided an excellent customer service, with timely updates and great advice.
02 June 2025
I had no issues
01 June 2025
The service manager was excellent and kept me advised at all times.
01 June 2025
I am completely satisfied with the BMW service experience at Group 1 Farnborough. Charlotte Hyde was my service advisor, and I received fantastic, very professional, and polite customer service.
01 June 2025
Refer to previous answer.
01 June 2025
.
28 May 2025
Perfect experience from start to end of service from Louis Denton .
28 May 2025
Exceptional customer experience
28 May 2025
Steve was helpful, answered my questions and the car was cleaned before handing back to me. Everything was quick and smooth.
28 May 2025
Service counter not updated correctly is annoying.
28 May 2025
Complimentary clean did not take place despite being offered
28 May 2025
The service team kept me updated through out
28 May 2025
As already stated above. Many thanks to all.
27 May 2025
They doing great service good stuff especially Fin he was very helpful , everything on time Great,,,,
27 May 2025
Same as above
26 May 2025
Scheduling of work booked in could be improved when car is dropped off to complete a 4 hour job to be told to collect car 10 mins before it closes is not ideal. Requested not to have car washed & cleaned common sense to shake mats is not hard ?
26 May 2025
Ease of drop off and pick up and full explanation of works done
26 May 2025
As above
25 May 2025
Quite expensive, but otherwise very good
25 May 2025
As mentioned above, plus it's so good to have the car cleaned -- such a positive perk!
25 May 2025
Same as before
24 May 2025
The only negative was that the car was dirtier when I collected it than when I dropped it off, and it hadn't been cleaned (vaced) inside. Otherwise everything was superb, as were the people I dealt with.
21 May 2025
Service went smoothly - price was 'as quoted' and two separate requests were followed.
20 May 2025
Charlie was very friendly and attentive - a real pleasure to deal with.
19 May 2025
As above. If you plan to have a large cadre of customer service staff, then you need to make sure that things don't fall through the cracks
10 August 2025
Happy to deal, got the car I wanted